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The Art of Effortless Beauty

Discover curated beauty wisdom for the modern woman

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Latest Stories

Thoughtful beauty journalism for the discerning reader

10 Best Drugstore Foundations That Actually Stay Put

An editor’s guide to finding luxury performance at accessible prices.

5 Best Mascaras for Volume

These drugstore mascaras deliver drama without the luxury price tag.

The Glow Up: Best Highlighters

Achieve that lit-from-within radiance with our curated selection.

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